All India Corporate Photography Contest was started in the year 2014 with the aim to promote photography as an art form at the workplace. While we were on the project, we noticed many corporates picking photography as their second job because they love doing it and it became therapeutic to many of them in the process. While keeping it open for registered corporates only, we thought of this to be an exciting idea to bring in the corporate talent to the world so that they can get a bigger reach for something that they love doing! All India Corporate Photography Contest is close to everyone who has ever participated because it gave the corporate employees a chance to enhance, enrich and better their hobby of photography. Despite the constant pressure of dual jobs, the pictures have always amazed us with the creativity and thought process behind the same. What might seems like a hobby can aid many to deal with their life more healthily and lightly because of the time that they are investing to do one thing that they love and have, with zero pressure.
The Corporate Photography contest aims at bringing the best from the corporate employees' creative minds. It also aims to help employees who are amateurs but have a keen interest in the same field. This helps them take a break from the everyday hustle-bustle and calms their routine. We also conduct workshops in Corporate offices to make employees try something different and new if they have an interest in photography Indian Photography Edition has exhibited 10,000 photographers in these years and aims at taking this figure to lakhs in the coming ones. With more constant photos, creative souls and passionate minds coming in there's no going back, we are sure.
“Sony has always worked towards developing photography culture and we are glad to provide a platform. The All India Corporate Photography Contest encourages photography as an art at corporate companies by engaging their employees. It allows them to showcase their talent and also offer them with immense learning”, says Mukesh Srivastava, Business Head, Digital Imaging at Sony India.
A Global Pandemic COVID-19 which brought life and business to a standstill and work from home became a new normal, people also explored ways to stay creative whilst being at home. CPCY not only provided an opportunity to the corporate employees to showcase their photography perspective but also proved to be a great stress buster and helped them to maintain a work-life balance. 2000+ employees participating in the regular beginner workshops provided by Sony mentors showed keen inclination of the corporate world in the field of photography. Looks like it is not just about the learning but the passion these employees have in them.
Sony is extremely thankful to the Human resource and Corporate communication team for the success of this engagement activity so far and we would look forward to many more corporates coming in.