The α7R III combines a high-resolution 42.4 MP* back-illuminated Exmor R CMOS image sensor with impressive shooting speeds at up to 10 fps** with full AF/AE tracking, as well as wide 15-stop*** dynamic range, high sensitivity with low noise reducing noise by as much as a full stop****, approx. 2x faster subject tracking and Eye AF tracking performance**** and more. It’s an extremely versatile tool for professional photographers and videographers that demand reliability, flexibility and versatility.


* Approximately, effective

** Up to 10 fps in continuous “Hi+” mode, and up to 8 fps in continuous “Hi” mode. Maximum fps will depend on camera settings

*** Sony test conditions for stills

**** Compared to the α7R II. Sony test conditions.


Explore the world with 200–600 mm zoom

Perfect for wildlife and more, this 200–600mm super-telephoto zoom can reach as far as 840mm or 1200mm with 1.4x and 2.0x teleconverters, with full G lens quality and AF performance. Aspherical and ED glass elements achieve superb resolution throughout the zoom range, while Sony's Nano AR Coating cuts flare and ghosting. The bokeh is gorgeous, too. An 11-blade circular aperture mechanism adds to the beauty of the bokeh produced by this lens, making it possible to use the narrow depth of field available at super-telephoto focal lengths to produce striking images with deep, creamy G lens bokeh.


Vlog - Tell your stories in your own way

With continuous increase in vlogging trend and creating powerful content, the Sony vlogging camera options are designed for powerful film-making, so pros and enthusiasts alike can share their stories with the world. The 180°-Tiltable display makes self-framing easy for vlogging or challenging shooting angles. Professional audio is also covered with an external mic jack and headphone jack for monitoring.


Sony G Master Trinity Lenses | Auditya Venkatesh

As a travel photographer, Sony Artisan Auditya Venkatesh's primary challenge is always to tell the story in its entirety through a photograph; capture the resolution, detail and angle that will set his story apart from the rest. Watch this video to travel with Auditya and see how he uses the G Master Trinity lens to define his version of the world around him. Let us know what would you like to shoot with our G Master Trinity lenses!


Discover Wildlife with Sony Alpha | The Film

Three locations, three extraordinary photographers, and one passion that unites them on the biggest adventure. Welcome to "Discover Wildlife with Sony Alpha." The photographer's journey into what it takes to capture that once in a lifetime shot. Confidence, courage, and camera, that's all Dhritiman Mukherjee, Sudhir Shivaram, and Diinesh Kumble need to set on an epic adventure. Check out the complete film and be part of our biggest wildlife adventure.